| Why is it that some salespeople
work hard, struggle for every victory, while others seem to consistently,
and almost effortlessly, uncover new opportunities, quickly develop
them, and close sales? Why is it that two salespeople selling the
same product in the same marketplace can have such different results?
One just barely hangs on while the other consistently hits quota,
earns the bonuses, and goes home night after night with peace of mind.
What separates the truly successful salespeople from those who work hard, never
seem to hit their stride, and never enjoy the true successes of the selling
profession? Are they more highly educated? Do they have more experience? Were
they born with a special gift - the right personality,
perhaps - that enables them
to succeed in the sales arena? Do they have influential contacts in the right
places?
For a small number of salespeople, one or more of these reasons may
have played some part in their success. Most, however, were not born, raised,
and educated to become salespeople. Nor, did they find themselves in the right
place at the right time surrounded by the right people.
So, what allowed them to rise to the top echelon of their
profession?
Success leaves clues. In over twenty years of managing and training
salespeople, observing the successful and not so successful, several
characteristics have been identified which explain why some salespeople reach
the pinnacle of success, others get close, and some quit along the way. These
elements - attitudes, behaviors, beliefs, and skills-are not, for the most part,
innate traits. They were developed over time.
The SalesEvaluation.Com Diagnostic Self -
Assessment is designed to identify
those characteristics. If you are new to sales, measuring the number of the
specific characteristics you possess can be helpful in predicting your initial
success. If you are an experienced salesperson, identifying the characteristics
you possess and exhibit, and those you don't, will pinpoint your strengths,
weaknesses and areas for improvement. In both cases, this information can serve
to set the focus for training and/or a performance improvement program.
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